CBS Final Four 2023
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My Role: Creative Director
Collaborators: Senior Project Manager, Senior Event Producer, 3D Designer, Graphic Designer, Fabrication Vendor
The NCAA Men's Basketball Tournament is one of the exciting moments in college basketball. Fans and teams come together with high hopes for a victory as well as with the expectation to have the time of their lives. CBS came to some of the best to make this happen and entrusted my team to create an activation that not only reflected the brand but inspired the excitement of the moment. Our job was to elevate the experience while telling the story of college basketball in a unique way. Through much collaboration, our team created a locker room/shoe bar experience that was able to excite fans as they enjoyed the tournament. We were the prime spot to take an amazing selfie, get your sneakers blinged out or shined by some of the best sneaker care experts in the business.
