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Hello

I am a Creative Director and team leader with over 15 years of hands-on experience leading design, brand development and integrated creative strategy across global brands and high visibility campaigns. My work sits at the intersection of strategy, culture and emerging technology, helping organizations translate vision into measurable impact.

 

I bring a rare blend of big-picture leadership and deep technical fluency, enabling me to guide teams, partners and stakeholders from concept through launch across digital, broadcast, experiential and print platforms. I have led creative initiatives within fast-paced agencies and large, industry-leading organizations, adapting seamlessly to scale, speed and complexity.

 

As the creative landscape evolves, I am deeply interested in opportunities within AI-driven industries and cutting edge tech, where design, data and intelligent systems intersect. I am deeply interested in building and shaping brands, products and experiences powered by artificial intelligence, machine learning and emerging platforms, with an emphasis on human-centered design, ethical innovation and real-world application. I see AI as a force multiplier for creativity, efficiency and storytelling and I am motivated to contribute at the forefront of this transformation.

 

My background spans healthcare, entertainment and media with a strong focus on storytelling, audience insight and scalable design systems. I am known for developing talent, optimizing creative workflows and aligning creative excellence with business and product objectives.

 

Core Expertise

  • Brand & Identity Development

  • Creative & Design Leadership

  • Design Strategy & Systems Thinking

  • Talent Development & Team Leadership

  • UX/UI Design, Wireframing & Prototyping

  • AI-Adjacent Creative Systems & Design for Intelligent Products

  • Integrated Campaign Development (Digital, OOH, Broadcast, Print)

  • Motion Design (2D & 3D)

  • Photography & Video Post-Production

  • Data Interpretation & Performance-Driven Design

  • Workflow Optimization & Production Efficiency

  • Front-End Code (HTML / XML)

 

Select Brands & Clients
Hulu, Disney, Netflix, Children’s Healthcare of Atlanta, Delta Dental, FX, BET, CBS Sports, CNN, TNT, TBS, Adult Swim, Cartoon Network, TCM, Essence, Essence Girls United, My Black Is Beautiful, Richelieu Dennis, Bob Johnson, Prince Albert II of Monaco, and Hulu’s UnPrisoned.

  • LinkedIn

My Story

My 15-year design journey began as a Motion Graphics Designer at one of the world’s leading entertainment companies, where I worked across iconic global brands and high-visibility campaigns. Beyond creative execution, I was entrusted early with leadership responsibilities—guiding teams through creative quality improvements, budget realignment, and nationwide LED out-of-home screen installations. This experience marked my transition from individual contributor to creative leader, advancing from Motion Designer to Creative Lead and establishing the foundation for building and leading high-performing teams.

 

I later expanded my career across both healthcare and agency environments to deepen my exposure to complex systems, regulated industries and fast-paced creative execution. At Delta Dental Insurance, I entered an accessibility-first design environment spanning graphic design and UX/UI, where success was defined by WCAG compliance, clarity and user trust rather than surface-level aesthetics. I developed a strong understanding of the insurance and dental care landscape, learning to distill large volumes of data into intuitive, human-centered design solutions. During my progression from Graphic Designer to Associate Creative Director, I led multidisciplinary teams, strengthened creative operations, advanced the careers of my direct reports and built scalable design processes capable of supporting enterprise-level demands.

 

In parallel, I returned to the agency world with Pop’N Creative, a fast-paced, award-winning agency operating at the intersection of culture, entertainment and brand storytelling. There, I leveraged my leadership experience to deliver high-impact creative for globally recognized clients including Rick Ross, Red Bull, FX, Hulu, Essence and Disney. Our work earned recognition from AdMonsters and The Muse Awards, reinforcing my belief that focused, well-led teams can produce outcomes on par with much larger organizations.

 

I currently serve as a Design Lead at Children’s Healthcare of Atlanta, where I function as a guardian of brand standards across a large, multi-facility healthcare system. I partner closely with executive leadership, marketing, communications and cross-functional stakeholders to ensure brand consistency, integrity and excellence at scale. I lead and mentor a team of four designers, manage external agency relationships and guide the creation of award-winning creative supporting both clinical and enterprise initiatives. My role balances governance with innovation, protecting a trusted healthcare brand while enabling teams to move efficiently and creatively within established systems.

 

Throughout my career, I have built a reputation as a strategic, empathetic and decisive design leader. I create environments where creatives feel supported, challenged and accountable, fostering collaboration that consistently delivers high-quality outcomes. As I continue to evolve my career, I am pursuing opportunities within design and technology-driven organizations, particularly those operating at the intersection of AI, data and emerging platforms.

© 2023 by Kareem "K. WUD" Yearwood

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